If you've recently watched any professional basketball games, you may have noticed that during some games the name of the team appears on the jersey different than on other nights. The NBA has begun hosting " Latin Nights" to reach out the the Hispanic community. On Latin Nights the two teams, usually cities with larger latin communities, wear jerseys with the team name written in Spanish.
By reaching out to the Latin community the NBA is creating customer loyalty as well as widening its audience. Also, the jerseys written in spanish expand the teams merchandise.
It is my opinon that the NBA's attempt to reach out to the Hispanic community has been most succesful and should serve as a "how to" for businesses and corporations looking to grow in the future.
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