If you watch any television at all I can almost garuntee that you've seen Domino's new P.R. campaign. In an attempt to gain customer loyalty and public opinion, Dominos has created a customer survey located right on the box.
The survey will let Dominos know what customers think about their chicken. The reason I think this is a positive campaign is because of how it is presented. In the commercials you meet everyone in the company from the person who makes the chick all the way up to the C.E.O. and head of Public Relations. The commercials create the illusion that the C.E.O is talking to you directly and perhaphs makes you feel a part of the Dominos family.
In the past year Dominos has done a lot of postive things for their public image. Their strategy to gain customer loyatly was succesful and has helped the company increase sales.
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