Monday, February 28, 2011

American Red Cross audio PSA


This is our PSA for the American Red Cross. This audio PSA was originally intended to be a video, however Mike and I decided that it was more powerful as a podcast due to poor lighting and background. Mike and I created a new campaign for the American Red Cross in an attempt to increase blood donations. With the campaign we created, donors would be able to track their donations to see the cause that they impacted. This effort to increase donations is called the " Be a Hero Campaign". The logo we used is property of the American Red Cross. Music is credited to Explosions in the Sky and the song is entitled " Your Hand in Mine".


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